Business Corner: Building Stronger Relationships with Our Customers
How do we build stronger relationships with our customers?
Here are the tips;
In order to grow and understand each other, there has to be regular, relevant and timely communication. Communication has to be regular without being annoying and unnecessary.
1.Let’s give our loyal customers preferential treatments. We need to identify customers that have been loyal to our business and reward them for their continued support.
2.Let’s move from a transaction based relationship to partnership. We need to take an active interest in our customer’s business and move from doing what is expected of us to getting more involved in our customer’s world.
3.Let’s not try to move things too fast. Building a relationship is a long time investment and it takes time to develop trust. More especially, when money is involved there is always some level of skepticism. Thus, we do not want to be come across as fake or insincere.
4.Let’s be open and authentic. People value authenticity. Therefore let’s act with integrity; being open and as honest as possible, bearing in mind that
“It takes many good deeds to build a good reputation and only one bad one to lose it”, (Benjamin Franklin).